Is it possible to rank with AI content?
These models aren’t dumb. You can argue where they fall on the intelligence spectrum, but I don’t think it’s unreasonable to say they have, at minimum, an average IQ. Moreover, they’re only getting better. If brands want to influence what AI tells consumers, they will need to create content that models recognize as authoritative and valuable.
Noah Brier • Why AI Will Improve Content Quality, Not Degrade It // BRXND Dispatch Vol. 77
Their relevance is debatable, too — what’s the value we’re trying to preserve by differentiating human writing from AI? Is it really plagiarism not to cite an AI-generated phrase? Is plagiarism still the crime we think it is?
Laura Hartenberger • What AI Teaches Us About Good Writing
Will AI be used to produce amazing essays? (which could infantilize writers)
Or will AI be used to produce amazing writers (rewarding their effort)
In the end, it’s hopefully some kind of fusion. AI editors can help writers learn, upskill, improve, think, experiment, etc. Writers will still do the work & write manual prose. Yet, they might also b
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