New essay:

Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)

These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking abou... See more

In the beginning there was the Internet, and the marketers did proclaim, "behold, a vast and untapped opportunity to creat customers". And those that came first built things, and were proud. "Look at the things we built, like advertising platforms and product analytics, and look at what we can measure"! And these people, rich from their forays into... See more