AI is breaking the B2B marketing model that worked for 20 years. Companies wrote a ton of “thought leadership” content to capture as much traffic from Google across three categories of queries: - Awareness: Problem discovery - Consideration: Evaluating potential solutions -... See more

the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount. the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more