the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount. the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more

Literally everyone is hiring in content / growth hacker roles right now. It’s a top priority for almost every company I talk to - and hard to find. Traditional marketers are too slow and conservative + don’t know how to drive engagement. You need people who live... See more