
Quit: The Power of Knowing When to Walk Away

Seth Godin, author of some of the most popular career writing in the world, wrote a book disparaging the idea that “quitters never win.” Godin argued that “winners”—he generally meant individuals who reach the apex of their domain—quit fast and often when they detect that a plan is not the best fit, and do not feel bad about it. “We fail,” he wrote
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Annie Dukereview.firstround.com

Annie Duke (on In Good Company) on recognizing the difference between failure vs. stopping something that isn’t working and is wasting time/resources:
"Failure and Stopping are not the same thing. Failure is stopping something worthwhile just because you find it hard. And Failure is also refusing to stop something that is worthless"
Adam Grant also r
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