For the best part of a decade, people have been making content for an algorithm, not the audience. Worse, they haven’t been creating things for themselves. So if the feeds can no longer be relied upon to put content in front of new eyeballs then people are free to make the things that they want to make. Rather than making things that float well at... See more

"Go deeper and weirder and make something that is so human and so strange that it can't be duplicated by an algorithm."

Our culture seems to be spiraling into a feedback loop of homogenized thoughts and ideas, where originality is sidelined in favor of the predictable and the algorithmically optimized. In fact, one of those machines wrote the last 28 words, from “our culture seems” on.