Quit

Seth Godin, author of some of the most popular career writing in the world, wrote a book disparaging the idea that “quitters never win.” Godin argued that “winners”—he generally meant individuals who reach the apex of their domain—quit fast and often when they detect that a plan is not the best fit, and do not feel bad about it. “We fail,” he wrote

Annie Duke wrote an entire book about quitting;29 she makes a compelling case it’s one of the keys to success in business and life. One of her tips: plan your out ahead of time, so when the emotion of the moment takes over, you’ve got a signal you can count on.

Quit while you’re ahead … when the game you are playing or the path you are on is a losing proposition. If you are in a situation that carries with it a negative expected value, by all means quit. But keep going when you have a positive expected value.