Q̾u̾i̾c̾k̾ ̾F̾i̾r̾e̾: How to be chronically online, while being offline

rather than observing and following online trends, brands are fully capable of creating their own, treating social media culture as its peer and equal, rather than a source of culture-mining. What it achieves is a kind of dignity that is hard to come by in the current climate of incessant algorithm-stroking. It reads as effortless, not desperate. (... See more