Quibi is the anti-TikTok (that's a bad thing)

Many things in modernity are brain dead, but I can’t think of anything worse than the short form dystopias of TikTok and Instagram. They’re materially making people dumber, breeding addict behavior (particularly in the young) and ultimately ruining the lives of normies. It’s depressing to think about the countless kids who might have started garage... See more

The biggest obstacle Facebook has to overcome to make Reels successful is that the type of content that makes TikTok amazing is the stuff people don’t want to post in an environment connected to their real-life friends.

TikTok beats YouTube at their own game with its ability to dramatically reduce friction to both create and consume content.

Instead, I think Quibi’s failures can be mainly attributed to flawed executions in its technology building, marketing, and content acquisition. Basically, in attempting to create a juggernaut video app, Katzenberg and his cohorts failed to incorporate many of the strategies that other streaming giants pioneered. Here are four ways I would have appr... See more