With TikTok, the fact that it’s a new network is actually a feature, not a bug. There is an inherent conflict in the goals of creators for the different formats, and this tension is I think keeping a lot of people from posting to Reels.

Again, as I noted above, Facebook made the 2013 decision to increase the value of newsworthy links for a reason, and in the time since, BuzzFeed in particular has proven that there is a consistent and repeatable way to not only reach a large number of people but to compel them to share content as well. Was Krugman wrong because he didn’t appreciate... See more