Quibi could have succeeded. Here's how

That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more

Quibi has watched and learned from the evolution of Netflix and Amazon. When Netflix started, they licensed the content. When they realized that they were at the mercy of the content owners, they decided to start making original films. Amazon Prime Video followed a very similar path and now is a funder of original content, too. So, original content... See more

But an orientation toward storytelling and vision can sometimes cause challenges with execution : The only new product launch that succeeded was Airbnb.com. Every other big launch over the last eight years has actually been a complete flop.