Quibi Can Turn It Around By Doing This — Ari Lewis

the main thing I got wrong was the last point. Quibi really was competing with Netflix, even if they wanted to compete with TikTok and Instagram.

I bring this up to compare MasterClass to another large media experiment — Quibi. They had similarities: both of their products had high production costs. They also both leveraged some of the most talented and famous people in the world. But MasterClass did something different than Quibi: it took things step by step. Raise enough to test a hypothes... See more

On one hand, we have a booming Creator Economy, with an ever-expanding democratization of tools for production to anyone with an idea. So much so, that according to 1,000 surveyed Americans by Zine, 86% of people believe there is an overwhelming amount of entertainment available today.

Yet meanwhile on the other hand, we seem to have also found ours... See more

Instead, I think Quibi’s failures can be mainly attributed to flawed executions in its technology building, marketing, and content acquisition. Basically, in attempting to create a juggernaut video app, Katzenberg and his cohorts failed to incorporate many of the strategies that other streaming giants pioneered. Here are four ways I would have appr... See more

People like to talk about how media needs new business models. The business models are perfectly fine. People will either pay for the content themselves or their attention will be monetized with advertising. Those are fundamentally good business models.