Quaint startups become the next big thing.

Some concepts to pay attention to:

• Deceptively Small Markets


• Larger Adjacent Markets


• Watching the Hobbyists


• Timing and Inflections


• Compounding and Patience


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Quaint startups begin in such a humble and unassuming way that it is hard to predict they will amount to much. But imagining how they could become important in the future is essential if you want to be ahead of the curve. When successful, quaint startups seem to come from out of nowhere and capture or create entire markets.

If people stopped pursuing quaint things, we'd have far fewer big things that lead to a better future. Let's hope that never happens.