People who wouldn’t ordinarily invest resources into their home are seeking the resources to learn, buy, and complete these improvements on their own. But for their direct-to-consumer era, there isn’t a proverbial “Toolman” Taylor or a modern DTC marketplace for the tools of the trade. The conventional model has been slow to catch up to modern... See more

Today, there is an ecosystem of retailers, services, and brands primed to appeal to modern consumer behavior. There are prominent, online-first furniture marketplaces like Houzz and Wayfair. Yet, there isn’t a digitally-native home improvement hub for modern brands like Sunday, Titan Sinkware, Setter, Article, Clare, Open Spaces, Burrow, and The... See more

Vertical service marketplaces can optimize around one or a few adjacent verticals, but the low frequency of most verticals (other than cleaning and lawn care) creates challenges.