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Putting Amazon’s PR/FAQ to Practice
1/ Amazon is famous for its writing culture:
• "Mock press releases / FAQs" for new product pitches
• "6-page memos" instead of Powerpoint
Two former Amazon execs wrote a book called "Working Backwards" detailing the philosophy.
Here are some insights 🧵
One of my favorite questions to ask teams is, “If the New York Times/Wall Street Journal/BBC (or insert your favorite news organization) ran a front-page story about this solution that included your internal conversations about how the solution would work, what data you collected, how you used it, and how different players in the ecosystem benefite
... See moreTeresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“Traditionally, the product manager says, ‘I just want this.’ In response, the engineer says, ‘I’m going to build it.’ Instead, I try to push my team to first answer four questions: 1. Do consumers recognize that they have the problem you are trying to solve? 2. If there was a solution, would they buy
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Another one of the biggest benefits of a written PR/FAQ is that it enables the team to truly understand the specific constraints and problems that would prevent a new product idea from being viable and aligning on them.