Put Something Back | Steve Jobs Archive
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Put Something Back | Steve Jobs Archive
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See moreWe call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.
- Make stuff you use every day —it makes for a better life.
- Make it better —do less if you need to.
- Nothing is finished —everything can be rethought.
- Think small —make one small part of the world as it should be.
- Slow down —put in
Building a Belief System | !Boring Software
Steve Jobs fastened onto the Brand approach in recounting his own life in his influential 2005 Stanford commencement address. He found inspiration in the closing page of Brand’s Whole Earth Epilog. It captured the sensibility that emerged on the western edge of the continent during the sixties. The back cover of the 1974 edition of the publication
... See moreJohn Markoff • Whole Earth: The Many Lives of Stewart Brand
Steve Jobs’ motivation was to express a gratitude for the human species — and he did this by putting care and love into things he made.
— a synopsis of one of Jony Ive’s answers from the interview between Jony Ive and Anna Wintour in RE:WIRED 2021.