Put Something Back | Steve Jobs Archive

“In most people’s vocabularies, design means veneer,” Jobs once explained. “Nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”

Jobs told me he’d found, hidden in the woodwork, some of the right people with whom to build his turnaround— people who still had a burning passion for the change-the-world vision that had marked the company’s early days, people who still shared Jobs’s passionate dedication to making exquisite products, people who still got excited by making “bicyc

Steve Jobs fastened onto the Brand approach in recounting his own life in his influential 2005 Stanford commencement address. He found inspiration in the closing page of Brand’s Whole Earth Epilog. It captured the sensibility that emerged on the western edge of the continent during the sixties. The back cover of the 1974 edition of the publication