Pursuits That Can’t Scale

“Society tends to paint a picture that the final act of every big dreamer’s journey is in scaling up to unimaginable heights, but I think it’s the opposite – it’s actually in scaling back down after trying to reach the proverbial top. Make time to pursue things that can’t scale. I’d bet it does you as much good as ‘real’ therapy ever could.”

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I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.

– Anu Atluru