Purpose

it keeps both you and me consuming new content and wondering if we’ve got everything we need to act on our purpose. We think we’re taking action, when, in reality, we’re running in place. The toxic brilliance of late-stage social media is that it’s convinced us action means consumption and creativity means producing content for their platforms. Whi

Then, you’ll want to explore the opposite dynamic. Who depletes your energy? Who is quick to cut you down? Who makes you question your worth?

It turns out people pay attention to what they pay for. Therefore, the fastest way to build a loyal, tightly knit set of early adopters or brand loyalists was by making the community paid, charging for events, or offering paid course communities. Perhaps counterintuitively, the easiest way to move people off social media was to charge for access to

This is why purpose is really more accurately described as your purposes. Different things are going to be important to you at different moments. Embrace this. Your focus and purpose should change as you evolve, find new things you’re curious about, and enjoy a life well-lived.

Each question you ask is also a new signpost on the path to your purpose and your vision of the future. Think of it as doing research—research that will help you decide how you can recruit and galvanize others to help you create a different world.

Who in your life do you know—or know of—that may be your Ideal Members or close to it? Start with the contacts on your phone, then move to social media connections. Scour your email inbox. I told you, I wasn’t going to make you throw away your technology forever. In parallel, jot down the people in your life who are super-connectors . . . the ones

I’d argue that, especially today, community—real community—is not just a nice-to-have. It’s essential. It’s the best way to navigate change and uncertainty. It’s the best way to become resilient, build new practices, and create the life we want. It’s the only way to experience the beauty and confidence that comes from belonging. It’s where we can g

Your Ideal Members are already going through a transition or want to be. The person who emerges out the other end can be more than even they can imagine. Your Big Purpose is where you show them the possibilities.

each of us has the power to design the role we want technology to play in our lives and the world around us. For skeptics of what I consider today to be “late-stage” social media—of which I am one—I want to paint a picture of a different future and relationship to technology. It’s one that starts with purpose, runs through community, and fundamenta