the single most important role any of us can play in this moment is to move from a person who passively consumes content to one who has the confidence and skills to host a community of their own.

Then, you’ll want to explore the opposite dynamic. Who depletes your energy? Who is quick to cut you down? Who makes you question your worth?

questions that evoke meaningful responses and spark a connection between people.

the more explicit you are with the positive cultural norms you want to bring to your digital community, the more likely you and your members will make them a reality. This is where you don’t want to leave things to chance. The people who want to join your community are attracted to something clear and exciting, and they want to know exactly how to

be specific. You want someone to read or hear about this Big Purpose and be transported to a year from now, to a new future, where they can do or be something that feels out of reach today. Be ambitious. I have seen it many times. There are results achievable through community that simply aren’t achievable, especially not on the same timeframe when

Your Ideal Member, instead, needs to be brought to life with a story . . . a story about the transitions they’re navigating, the results they want to achieve, what’s been holding them back, and the false beliefs they’re clinging to. You need to get to know them and start to fall in love with them. Falling in love with their opportunity. Falling in

Finally, the community was there to make these new ideas and powerful cultures real. By introducing members to each other, making it easy for them to share their stories, experiences, and ideas, they learned faster, built new practices, changed habits, and ultimately got results and transformation they wouldn’t have been able to get on their own.

If you want anything to have a tangible, real impact in your life, you need to make it a practice. Daily. The same is true for your purpose. You can’t just write it down on a Post-it note and hope it manifests itself into existence.

The quickest and simplest way to translate your purpose into action is through community. Community not in the faux sense of an audience or fans who may talk to you but aren’t talking to each other. A true community is where connections are made, relationships are built, quests are undertaken, challenges are overcome, opportunities are seized, and