A lot of people recommend creating an “avatar” for your book. This is a helpful but incomplete starting point. I want you to think of the one person you’re writing this book for. Who will benefit the most from reading this book? This person is your “ideal reader.” Let’s name this reader Susie. Write your book directly to Susie. If it helps, begin

Think of it kind of like a year of college or a business accelerator but for your book. We’ll hold you accountable, provide you with a curriculum to walk you through the process, and pair you up with a coach to guide you along the way.

To overcome this, you need a strong WHY and an even stronger WHY NOW. Why is this book a priority for you right now? Why can’t this wait until next year? Why is this important for you and your goals?

Along came Amazon and other online booksellers, where over 70% of all books are purchased today. Bookstores are (sadly) going out of business, leading to even more online sales.

There are three main ways writing a book will grow your business: More leads: people who hear about your business because of your book. More sales: people who know about you already, but are influenced to do business with you because of your book. More referrals: prospects and customers are more likely to refer you business once you’re a published

While it’s difficult (if not impossible) to get a traditional publishing deal without an email list or audience, it is possible to successfully launch a book even if you’re relatively unknown.

If you already have a business, this gets really fun and profitable. Publishing a book will be one of the best decisions you’ve ever made to differentiate yourself in the marketplace and grow your business. Your book will help you grow in all three areas: get more customers, increase your prices (AOV), increase customer loyalty (LTV), and increase

I only have two rules during the writing process: Rule #1: You can’t edit while you write. We all know someone who has five perfectly written chapters in their unfinished book. Maybe that’s you. Don’t edit while you write! Rule #2: You can’t write more than one book at a time. As the Chinese proverb goes, “Try to catch two rabbits and you’ll catch

The Seven Fundamentals of a Bestseller Fundamental #1: Your Book Solves A Real Problem Does your book solve a real problem in the marketplace for your ideal reader? Is it a problem they know that they have? Is the book packaged in a way that solves the problem with a memorable solution and experience while reading the book?