We’re on a mission to help 100,000 people write and publish their book successfully through our programs.

Think of it kind of like a year of college or a business accelerator but for your book. We’ll hold you accountable, provide you with a curriculum to walk you through the process, and pair you up with a coach to guide you along the way.

Self Publishing School is an online education company that helps people go from wherever they’re at in the process, to a book published in as little as ninety days...so you can grow your impact, income, and business (if you have one).

It’s my life mission to change as many lives as possible through the power of writing, publishing, and reading books. I know you have a book inside you that you need to share with the world. I know how life-changing and empowering writing that book will be, both for you and for your readers.

If you already have a business, this gets really fun and profitable. Publishing a book will be one of the best decisions you’ve ever made to differentiate yourself in the marketplace and grow your business. Your book will help you grow in all three areas: get more customers, increase your prices (AOV), increase customer loyalty (LTV), and increase

When you get on the phone with them, follow this conversation structure: Rapport build and set expectations: “We’ll chat for about forty-five minutes. We’ll walk through your goals and challenges to create a plan and see how I can help.” What are the biggest challenges you’re facing with X? (pain they have) What are your goals / plan for X?

I remembered my dad’s advice: “Never charge by the hour. Instead, price by the job and value received to the customer.”

After the success of my first Author Appearance, I doubled down and spoke at twenty-four events in the next year. At the end of every talk, people had an opportunity to sit down with my team to see how we could help with their book. Almost all of these were “unpaid” speaking opportunities, but they generated over $1,000,000 in sales for Self

In marketing, it’s less about how successful your first tests are. It’s about how many tests you run over time and how quickly you iterate based on what you learn. The person who tests more and learns faster will win.