Prototyping with Uncertainties: Data, Algorithms, and Research ...

As understanding moves from mystery to heuristic to algorithm, extraneous information is pared away; the complexities ofthe world are mastered through simplification.

First, you can prototype just about everything. Today, we prototype services as well as new products. Virtually every step along the ideation path can be prototyped—not just at the development stage, but also marketing, distribution, even sales. We’ve also learned not to be precious about prototyping. There was a time when we made a lot of beautifu

Prototypes developed from various forms of scenarios help surface unanticipated challenges and opportunities.

As per the Cynefin framework (Chapter 0), in the “Clear” and “Complicated” quadrants work is predictable and a fixed, standard approach to mitigating risks may be appropriate. However, “Complex” product development is unique. It has not been done before, either at all or in context, and there are unknown-unknowns. There is a need to focus on outcom