Protein Agency - DIRTY WORDS - Influence.pdf

problem and a new solution in a provocative way. If marketing is your ability to evangelize a new category, and branding is how well you can associate your product with the benefits of the category, then languaging is how you market the category, and your brand within that category, based on your company’s unwavering, unquestionably unique point of

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The slide screamed something about us to the world; it said, ‘this company is different’, ‘this company is young’, ‘this company is disruptive’ and ‘this company is innovative’. It communicated that message louder and more convincingly than any marketing campaign we ever crafted. If a picture paints a thousand words, our big blue slide wrote an ent

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