Protein Agency - DIRTY WORDS - Influence.pdf
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Protein Agency - DIRTY WORDS - Influence.pdf
Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.
subpixel space • After Authenticity
Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
The influencer industry as it exists today is a complex and far-reaching informational-commercial-personal communication apparatus whose incentive system is profoundly borked.
Emily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Who or what can claim authority to manage a brand when ownership of a protocol is distributed among a network of users? In particular, who has the authority when those same users are often also responsible for the productive work of the project? When users own equity and stand to gain from increased adoption, those same users are strongly incentivi... See more
otherinter.net • Headless Brands
