Propaganda: The Formation of Men's Attitudes

propaganda and decide to utilize it will inevitably employ the most effective organization and methods.*7

themselves provide evidence and proof, and he willingly subordinates values to them; he obeys what he believes to be necessity, which he somehow connects with the idea of progress.

must also take into account the individual’s laziness,

Modern man worships “facts”—that is, he accepts “facts” as the ultimate reality. He is convinced that what is, is good. He believes that facts in

And the individual does not want information, but only value judgments and preconceived positions.

“preponderant”

a confusion between judgments of probability and judgments of value.

Physically and psychologically uprooted,

inadmissible intellectual surrender.