Prompting Considered Harmful | Communications of the ACM

Let's address something important: prompt engineering isn't what many marketers claim it is. If you see a sales page from a newly minted "AI expert," be skeptical.

True prompt engineering involves developers using language and code for symbolic manipulation of large language models - it's far above most marketers' pay grades. We’re talking the use ... See more

Prompting is essentially like writing a spec, sometimes it's hard to articulate exactly what you want and ultimately control the outcome. Two people looking for the same thing might get wildly different results just based on how they asked for it, which creates an unprecedented level of dynamism within the product.