Projects and Companies

There is a limit to what most people are willing to work on for something called a company that does not exist if it’s just a project. The risk of seeming stupid when something is just a project is almost zero, and no one cares if you fail. So you’re much more likely to work on something good, instead of derivative but plausible-sounding crap.

Projects have very low expectations, which is great. Projects also usually mean less people and less money, so you get the good parts of both flexibility and focus. Companies have high expectations—and the more money out of the gate and the more press, the worse off they are (think Color and Clinkle, for example).