Product Purgatory: When they love it but still don't buy
Selection: Anxieties: What worries do your prospects have? They’ll bring a set of specific questions that you’ll need to answer. They won’t be vague like “trust” or “quality”; they’ll be ultra-specific, like “do they have many gluten-free options?” Inertia: What’s holding them back? Even after they decide, prospects may need to overcome additional
... See moreMatt Lerner • Growth Levers and How to Find Them
Having a promise, outcome, or goal gives your digital product some tangibility. It’s easier for a reader to grasp what your digital product hopes to deliver. It makes selling the intangible easier. No pun intended. Product = What you do Why anyone cares = The outcomes you deliver Harvard marketing professor Theodore Levitt put it brilliantly: “Peop
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
it something customers want? (must-have)
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Execution Does Not Matter: If your startup addresses a market that really wants your product, you can screw almost everything up and still likely be successful. On the flip side, if you are really good at execution, but the “dogs aren’t eating the dog food”, you have no chance at winning.
Parsa Saljoughian • 7 Lessons from Andy Rachleff on Product-Market Fit
With Building a Second Brain, I spent years working harder and harder, believing if I just made the course good enough, somehow the sales would take care of themselves.