Product Marketing Debunked: The Essential Go-To-Market Guide
leveraging product investments in a deliberate way so the go-to-market machinery can achieve a business's goals.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
in product marketing, aspects of product go-to-market can only be discovered by trying things in-market.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Maja Voje • 1 highlight
amazon.com
Everyone’s familiar with the concept of a go-to-market (GTM) plan, but in the world of bottom-up adoption and product-led growth, a go-to-community (GTC) plan is equally as important.
Patrick Woods • How to Drive Business Growth By Fostering Your Community
The job is to drive product adoption by shaping market perception through strategic marketing activities that positively impact the business.