Product Marketing Debunked: The Essential Go-To-Market Guide

market validation, framing the message, and go-to-market—in

The MVP is the feature set that customers would

consider purchasing today, while you’re making additions and updates to your product roadmap and offering.

I like to refer to the lifecycle technology map found in The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen.

spotting and elevating patterns,

While the team is a collective unit, the goalie’s visibility on the field at all times makes them one of the most valuable providers of insight for the team. A goalie’s reach is so powerful; it ensures that everyone on the team is equipped with the knowledge of team dynamics, fosters alignment across different functions, shares insights on competit

With the creation of a go-to-market (GTM) strategy, companies can prepare themselves for setbacks and unforeseen circumstances, create solutions, and remove potential bottlenecks from competitors.