Product Marketing Debunked: The Essential Go-To-Market Guide
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See moreCognism • What is a Go-to-market Strategy? [7-Step Guide for 2023]
Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Maja Voje • 1 highlight
amazon.com
as go to market (GTM).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
