Product-Led Onboarding
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
Richard Banfield, Martin Eriksson, Nate Walkingshaw
amazon.com
Onboarding Experience
Touchpoints:
Welcome call/video
Workbook delivery
First coaching session
Community introduction
Customer Needs:
Day one support
Program navigation help
Building confidence
Key Actions:
Create structured first week
Provide usage guidance
Facilitate community connections
Celebrate commitment
