Product-Led Onboarding
When a user signs up, the in-product experience should immediately answer: What is this product's value and how do I achieve it?
Julian Shapiro • How to do user onboarding
Samuel Hulick’s excellent The Elements of User Onboarding
Scott Hurff • Designing Products People Love: How Great Designers Create Successful Products
Therefore, a growth marketer focuses on welcoming users into a product in a way that motivates them into being lifelong customers. This is achieved through delightful onboarding experiences and having a valuable product.
Julian Shapiro • How to do user onboarding
A great onboarding should be emotive, personalized, and scalable. Make it easy to engage from the moment your users land on your product, and engagement from that point on will be an easier win in the future.
Gaby Goldberg • Onboarding 101 with OthersideAI
how we attract and acquire users and customers.