Product-Led Onboarding

EUREKA framework

User onboarding is the process that takes people from perceiving, experiencing, and adopting the product’s value to improve their lives.

The lesson here is to be careful: don’t assume a paying customer equates to a happy customer.

Apply the changes and repeat:

Myth #2: User onboarding starts after a user signs up for a product.

The lesson here: multiple iterations usually beat a commitment to the first idea and making it work. It’s best to learn by doing.

Emotional The second component of a Customer Job is emotional: how users feel (or what they want to avoid feeling) after they’ve accomplished their desired outcome.

Struggling moments:

This is the IKEA Effect in action. It’s a cognitive bias in which consumers place a disproportionately high value on products they partially created or customized.