
Product-Led Onboarding

The Moment of Value Realization (MVR): This is when users first experience a product’s value and achieve their desired outcome with the product for the first time. The Moment of Value Adoption (MVA): This is when users start using a product regularly and integrate it into their life or workflow.
Ramli John • Product-Led Onboarding
Evaluate and optimize your onboarding path:
Ramli John • Product-Led Onboarding
Show a helpful empty state When
Ramli John • Product-Led Onboarding
The idea of “upgrading” a user’s life is at the core of the Jobs-to-be-Done (JTBD) theory by Clay Christensen,
Ramli John • Product-Led Onboarding
consists of three A’s: Analyze: Identify inputs that drive the outcomes you want for your business. Ask: Answer these three questions: Where do you want to go? Which levers can you pull to achieve the desired outcome? Which inputs should you invest in? Act: Choose an input and implement it.
Ramli John • Product-Led Onboarding
customers with a positive onboarding experience were more likely to stick around than those who weren’t happy with it.
Ramli John • Product-Led Onboarding
Who are your best customers? What do they do early on in the user onboarding process? How many new users sign up for the product and never come back? What are some reasons why?
Ramli John • Product-Led Onboarding
Visual cues can also be Product Bumpers that guide new users to achieve their desired outcome.
Ramli John • Product-Led Onboarding
Considering it costs up to five times more to acquire new customers than to retain them,