User onboarding is the process that takes people from perceiving, experiencing, and adopting the product’s value to improve their lives.

Necessity b) Ease c) Simplicity

Retention starts with user onboarding

Why is user onboarding important to your product’s growth? When does user onboarding start? Is it after a user has already signed up for your product? When does user onboarding end? How do you define a successfully onboarded team or user? (We’ll discuss this in detail in a later chapter when I’ll help you define your onboarding success metric and

The goal is to decrease the time-to-value (TTV), the amount of time it takes a new customer to realize the value of a product. A

The ultimate motivation is to show users how the product can help improve their lives.

PAIs should come early in the user’s journey. You

The circumstances in people’s lives lead to “job openings.”

Churned customers - people who have cancelled their account