Product-Led Onboarding

There are three moments that matter the most to measure onboarding success: When users complete the signup process. When users experience the value of a product for the first time. When they begin to use it consistently.

The idea of “upgrading” a user’s life is at the core of the Jobs-to-be-Done (JTBD) theory by Clay Christensen,

one of the most impactful tactics to

consists of three A’s: Analyze: Identify inputs that drive the outcomes you want for your business. Ask: Answer these three questions: Where do you want to go? Which levers can you pull to achieve the desired outcome? Which inputs should you invest in? Act: Choose an input and implement it.

The goal is to decrease the time-to-value (TTV), the amount of time it takes a new customer to realize the value of a product. A

Considering it costs up to five times more to acquire new customers than to retain them,

The best way to iron out these details is to start with a kick-off meeting. Discuss

The user onboarding journey is not about driving users to a singular “Aha” moment, but instead guiding them through a series of “Aha” moments.

Solutions considered: