Keep new users engaged:

This milestone is called The Tipping Point. It’s when people start to transform from a skeptical user to someone who regularly uses the product.

To do this, talk to five types of people: New users - people who just signed up Shoppers - people who are evaluating your product Active customers - people who are regularly using your product Inactive customers - people who are still paying for your product but stopped using it

The best way to iron out these details is to start with a kick-off meeting. Discuss

Myth #2: User onboarding starts after a user signs up for a product.

There are three moments that matter the most to measure onboarding success: When users complete the signup process. When users experience the value of a product for the first time. When they begin to use it consistently.

Since this onboarding success metric is a leading indicator of user retention and product adoption, I call this the Product Adoption Indicator, or PAI for short. It’s an early but strong signal that users are likely to continue using a product going forward.

Establish your onboarding team:

The user onboarding journey is not about driving users to a singular “Aha” moment, but instead guiding them through a series of “Aha” moments.