Product-Led Onboarding

The goal is to decrease the time-to-value (TTV), the amount of time it takes a new customer to realize the value of a product. A

Apply the changes and repeat:

Retention starts with user onboarding

the goal is not to have the shortest possible TTV, but the minimum amount of time for people to experience the product’s value, so they continue using it going forward. This nuance is incredibly important. Some friction is actually good to successfully onboard new users.

One way for users to quickly fill in empty states is to provide them with templates to copy and paste easily.

Myth #2: User onboarding starts after a user signs up for a product.

The lesson here is to be careful: don’t assume a paying customer equates to a happy customer.

Evaluate and optimize your onboarding path:

PAIs should focus on the repetition of one key product engagement action:

Summarize your findings in the User Success Canvas we’ve created for ProductLed clients, which you can download for free at productled.com/user-success.