Product-Led Onboarding

Retention starts with user onboarding

Considering it costs up to five times more to acquire new customers than to retain them,

EUREKA framework

User onboarding is the process that takes people from perceiving, experiencing, and adopting the product’s value to improve their lives.

Why is user onboarding important to your product’s growth? When does user onboarding start? Is it after a user has already signed up for your product? When does user onboarding end? How do you define a successfully onboarded team or user? (We’ll discuss this in detail in a later chapter when I’ll help you define your onboarding success metric and c

consists of three A’s: Analyze: Identify inputs that drive the outcomes you want for your business. Ask: Answer these three questions: Where do you want to go? Which levers can you pull to achieve the desired outcome? Which inputs should you invest in? Act: Choose an input and implement it.

PAIs should focus on the repetition of one key product engagement action:

If the information exceeds the user’s ability to handle it, it results in a cognitive overload.

You’re onboarding them to a new way of accomplishing something, a new way of life. In essence, it’s a behavioral switch for users. They have to let go of their old habits and adopt new ones.

Solutions considered: