Product-Led Onboarding
Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1)
amazon.com
Onboarding is the experience between signing up and becoming an engaged user.
Conor Dewey • Principles for New User Onboarding
Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.