Product-Led Onboarding

In a world of moving fast and pushing out a “minimum viable product,” the first mile of a product’s user experience is almost always an afterthought. The welcome/tour, the onboarding, the explanatory copy, the empty states, and the defaults of your product make up the first mile. Ironically, these crucial components of initial engagement that make ... See more

Onboarding is the experience between signing up and becoming an engaged user.

The way you welcome people into your product will make or break the experience for them. It doesn't matter if you have the best offering ever — If your onboarding falls short, everything else will as well.

So another important element of long-term retention is figuring out how to move your users along a learning curve. This developmental process—called ongoing onboarding—is similar to how you would learn any subject, such as an instrument or language or technical skill: by starting with small, simple objectives and then building on your mastery incre... See more

Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.