Saved by Tom So
Product Driven Growth: The New Frontier of Growth — Reforge
Products are inherently viral when people bring their friends and colleagues into a network simply by using it—as Dropbox, messaging apps, and social networks do.
Andrew Chen • The Cold Start Problem: Using Network Effects to Scale Your Product
If your product isn’t viral by design, you’re missing the point. Users should want to tell their friends about your product because it makes their lives better, not because you’re begging them. Ask yourself: Will this be more valuable if shared? If not, then you’ve got some rethinking to do.
Seth Godin • Seth Godin's tactics for building remarkable products, strategies, brands and more
Community-Led Growth: The Product-Led Growth Expansion Pack
Corinne Marie Rileycorinneriley.medium.comPrioritize Earned Channels for Growth
- Prioritize building owned or earned channels for growth acquisition.
- Earned channels, like virality, word-of-mouth, and user-generated content, are superior to paid or organic search because they cannot be bought by competitors.
- Relying on platforms like Google or Instagram for user acquisition leaves you vulner