Product Demos That Sell: How to Deliver Winning SaaS Demos

Of course they want to increase revenue. But how much do they want to increase it by? What are they currently making? Are their revenues growing, steady, or declining? Most importantly, why do they think your product might help them achieve their goal?

“If it was completely up to you, what three things would you change about your existing system?” Then ask, “What are the three best things about your existing system?”

There's no video for the Walkman demo. However, it's a valuable lesson that sometimes, the best way to demo a product is to put it in the hands of the end-user.

when you give a demo, you help a prospect understand the value your product can generate for them and you help them make a buying decision.

This isn't a big deal, it can easily be fixed.

If you give yourself another 10 to 15 minutes at the end of your demo to answer questions and engage with people, the maximum amount of time you should spend demoing is 30 minutes.

"That's an interesting question. I have an idea what the answer will be, but I'm not 100% certain. Let me write this question down so I can follow up with you in a day or two about this."

“We’ve found that people who try our software are 35% more likely to succeed with our solution when they join a 30-minute, one-on-one demo. It’s the fastest way to figure out if our product can help you, get answers to any questions you have and start using our software in a way that’s optimized for your workflow. It’ll help you get the most out of

Product demos ≠ product training The purpose of a demo isn’t to teach your prospects how to use your demo. It’s to show your prospects how your product can benefit them.