Product Demos That Sell: How to Deliver Winning SaaS Demos

There's no video for the Walkman demo. However, it's a valuable lesson that sometimes, the best way to demo a product is to put it in the hands of the end-user.

Nobody cares about your product’s features. What that means is that when you’re giving your product demo, you need to focus on how your product is going to help your prospect:

This isn't a big deal, it can easily be fixed.

“If it was completely up to you, what three things would you change about your existing system?” Then ask, “What are the three best things about your existing system?”

when you give a demo, you help a prospect understand the value your product can generate for them and you help them make a buying decision.

offer—it's all about creating a vision for the prospect of how your product can make their lives better.

Don’t forget to paint a vivid picture in their imagination of how your product can make their lives easier and help them do their jobs better. A

"That's an interesting question. I have an idea what the answer will be, but I'm not 100% certain. Let me write this question down so I can follow up with you in a day or two about this."

What were the highlights of this conversation for you? •I’m wondering, what was the most interesting thing that you’ve learned in this conversation? •I want to ask you, in the pitch today, what did you find most impactful? What were the things that you’re taking away? •If somebody asks you tomorrow to describe what we discussed today, how would you