Principles of Authentic Business, 2nd Edition: Create a Sustainable Livelihood from the Heart (Authentic Business for Soulpreneurs Book 1)

Year 5: Scaling with Ads & Automation Some might say that this is where your business “really” becomes a business, because your income has gotten to be much more stable and automated. Now that you have online courses, you can use Facebook/Google Ads to reach tens of thousands of additional ideal audience members.

● What content am I putting out there that my ideal audience finds most interesting? ● What offers am I putting out there that clients find most exciting and helpful?

Year 8: Larger Joint Ventures Now that you have a sizable audience from all your efforts at creating consistent content over the years, and scaling your courses with ads, you can now collaborate with the bigger players in your industry in so-called Joint Ventures (JVs) if you wish to. Or, if you prefer not to do larger joint ventures, just skip for

Light Marketing, on the other hand, takes more patience in the beginning, but then over time, it gets easier and easier to make money because you’ll have an increasingly loyal audience who is willing to share about your content and offerings. Their trust in you will be well-deserved.

Also, by this point, you may have a large enough audience such that you could create in-person gatherings (workshops / retreats / conferences / cruises) and be able to recruit enough people from your audience to make such events worthwhile. Many people try to do this too early on, and find it very difficult to fill their events.

You’ll now have several streams of income: ● 1–1 services ● Group programs ● Online courses ● Possibly books as well

“Earning money by expressing your strengths to uplift others, practicing your joyful productivity, continually growing in meaningful ways, and having a rhythm of self-care that keeps you refreshed and connected to your highest self.”

If people aren’t eagerly buying what you’re selling, you might be leaning too much on your passion. In other words, ask yourself whether you're stuck in your own head. On the other hand, a compassion focus comes from real individuals you have talked with. You know their names, you know enough about their life to know the actual problems they face,

In work, I seek higher purpose. In rest, I renew myself for further work. In hobbies, I stretch my creativity in new directions.