Principles of Authentic Business, 2nd Edition: Create a Sustainable Livelihood from the Heart (Authentic Business for Soulpreneurs Book 1)

● What content am I putting out there that my ideal audience finds most interesting? ● What offers am I putting out there that clients find most exciting and helpful?

Year 8: Larger Joint Ventures Now that you have a sizable audience from all your efforts at creating consistent content over the years, and scaling your courses with ads, you can now collaborate with the bigger players in your industry in so-called Joint Ventures (JVs) if you wish to. Or, if you prefer not to do larger joint ventures, just skip for

In work, I seek higher purpose. In rest, I renew myself for further work. In hobbies, I stretch my creativity in new directions.

Year 5: Scaling with Ads & Automation Some might say that this is where your business “really” becomes a business, because your income has gotten to be much more stable and automated. Now that you have online courses, you can use Facebook/Google Ads to reach tens of thousands of additional ideal audience members.

Passion Focus — creating a product/service from what energizes you, from the philosophies, ideas, strategies that you love... your own background, knowledge, trainings you've received, peak experiences you’ve had, topics you enjoy talking about. In short, your passions. “Do what you love.” This requires a long-term effort to grow and nurture a larg

Don’t take any one post, offer, campaign so seriously! See it all as an ongoing process of exploration and experimentation.

Once your group program is formed, you might want to reduce your 1–1 client load, so that you have more time for the group program. At this point, you’ve created a lot of content, so you might also want to put together your first book… it doesn't have to be complicated! You can simply collect your existing writings into one long document. Then, org

Combining your 1-1 services with a Group Program helps you to achieve a full-time income. For example, perhaps you now have 10 one-to-one clients paying $300 per month, equalling $3,000 per month income for you. Now, you are also enrolling 20 members into a group program where they each pay $150 per month, which combined with your 1-1 income create

Unfortunately, dark marketing is how most marketing is done and taught – based on persuasion psychology, neuromarketing – and basically, cleverly manipulating people until they buy from you. Disingenuous sales funnels, pressure-filled scarcity tactics, and bait-and-switch content. Even though those cynical strategies “work” to “convert” people into