Keep returning to these questions: ● How can I show my audience that I care? ● How can I better understand them? This is how real trust and loyal attention are created. Not by trying to grab attention. By demonstrating caring, others naturally trust and become loyal to you.

In our conversations, try to uncover what it is they are struggling with now: what can we create that will help them? Find out what related products/services they’ve bought. What did they love, and what weren't they satisfied with? This helps us create – or curate! – better offerings for them. Most of us business owners are so in our own heads (and

This is where it’s important to have mentees to take over some (or all) of your 1–1 services, and/or to help you facilitate your group program so that it can expand. Here are the steps I suggest when you’re at this stage: ● Make a list of your most ideal clients. ● Which of them are interested in doing the kind of work you’ve been doing? ● Start a

Light Marketing, on the other hand, takes more patience in the beginning, but then over time, it gets easier and easier to make money because you’ll have an increasingly loyal audience who is willing to share about your content and offerings. Their trust in you will be well-deserved.

Also, by this point, you may have a large enough audience such that you could create in-person gatherings (workshops / retreats / conferences / cruises) and be able to recruit enough people from your audience to make such events worthwhile. Many people try to do this too early on, and find it very difficult to fill their events.

Instead of “how can we get more attention”, let’s think in terms of “how can we show that we care?” There is a deep calling within us – authentic business owners – to bring more love and wisdom into the business world. By bringing true caring to our audience, the natural reciprocity is loyal attention, deeply happy customers, and greater word of mo

“Earning money by expressing your strengths to uplift others, practicing your joyful productivity, continually growing in meaningful ways, and having a rhythm of self-care that keeps you refreshed and connected to your highest self.”

In work, I seek higher purpose. In rest, I renew myself for further work. In hobbies, I stretch my creativity in new directions.

Year 8: Larger Joint Ventures Now that you have a sizable audience from all your efforts at creating consistent content over the years, and scaling your courses with ads, you can now collaborate with the bigger players in your industry in so-called Joint Ventures (JVs) if you wish to. Or, if you prefer not to do larger joint ventures, just skip for