Principles of Authentic Business, 2nd Edition: Create a Sustainable Livelihood from the Heart (Authentic Business for Soulpreneurs Book 1)

Here’s the main issue for people like us – we expect results in the kind of timeline that usually only happens when we build our businesses with a focus on the left-hand circle. Yet, we feel motivated only by the things in that right-side circle. As a result, we find ourselves at extremes, leaning heavily towards the left circle in our hopes for re

What if, instead, we find the purpose of work to be calling us to a deeper life? I believe that to hear that call, we need to be rested, renewed, and connected to our higher selves…

When I am well-rested, feeling loved, and connected to my higher self, I realize that what I really want isn’t financial freedom… What I yearn for is the feeling of being truly useful to others, experiencing my strengths in service of uplifting humanity, and feeling that the money I earn is honest and noble.

“Earning money by expressing your strengths to uplift others, practicing your joyful productivity, continually growing in meaningful ways, and having a rhythm of self-care that keeps you refreshed and connected to your highest self.”

If I ever find myself thinking, “I just have to get this done,” I realize I have lost touch with the higher purpose of that activity.

In work, I seek higher purpose. In rest, I renew myself for further work. In hobbies, I stretch my creativity in new directions.

People spend on what they want, not necessarily what you are passionate about. So when you build a business from a compassion focus, you tend to get clients sooner. Your marketing becomes about giving people what they want.

What content am I putting out there that my ideal audience finds most interesting? ● What offers am I putting out there that clients find most exciting and helpful?

In our conversations, try to uncover what it is they are struggling with now: what can we create that will help them? Find out what related products/services they’ve bought. What did they love, and what weren't they satisfied with? This helps us create – or curate! – better offerings for them. Most of us business owners are so in our own heads (and