Pricing your SaaS product

Value metrics also bake growth directly into how you charge because as usage or the amount of value received goes up (and those are not the same thing), the customer pays more

You’re missing out on that revenue by charging a flat monthly fee. 

Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product, positio... See more

If you get everything else wrong in pricing, but you get your value metric right, you'll do ok.

What matters much more is two other questions: 1) Your value metric 2) Your ideal customer profiles and segments

A value metric however allows you to have essentially infinite price points — maximizing your revenue potential.

In the beginning, the actual number you're charging isn't that important.

The most successful companies optimize monetization in some manner every quarter.