added by Ted Glasnow · updated 2y ago
Pricing your SaaS product
- Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
from Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus by Patrick O'Shaughnessy
Ilana Ettinger added
- Founders typically look past the fact that their user base growth is due to a free / very cheap product or in other words, their market penetration pricing. Founders that find the right product-market fit early on, will typically translate the value of the service to the customers very well. And as such the customer’s perception of value relative t... See more
from A Strategist’s Go-To-Market Strategy Guide — rational vc by Iman Olya
Emilie Kormienko added
- The price of a product is one of the most important decisions a company can make. LinkedIn's decision to bundle some seldom-used features as premium accounts generated an almost $250 million revenue stream. Startups often set their prices low to attract customers and never raise them again.
from Pricing Your Product by Sequoia Capital
Mo Shafieeha added