Saved by Mo Shafieeha and
Pricing Your Product
“That’s exactly right,” says Mary. “Price is such an underutilized lever, and lots of entrepreneurs fall into the cost-based pricing trap instead of thinking in terms of value-based pricing or anchoring against existing alternatives.” She goes on, “The other big idea that hopefully you took away from the exercise is that it’s generally better to fo
... See moreAsh Maurya • Running Lean
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
Patrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
We increased perceptions of value without changing the price.
Sam Tatam • Evolutionary Ideas
Joe’s story is not atypical. Most entrepreneurs price their products like artists. They struggle to place a fair value on their product and fall back on a cost-based pricing approach like Joe did. A more effective approach is thinking in terms of value-based pricing in which you anchor your pricing not against your cost structure but against the po
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