Saved by Mo Shafieeha
Pricing Your Product
Pricing is hard. In the early days, you may be tempted to give your product away for free or to charge less than the value of your time or the raw materials you used. Don’t. In order to stay alive, you need to make money.
Sahil Lavingia • The Minimalist Entrepreneur: How Great Founders Do More with Less
When thinking about pricing, the best advice is to charge more than you think you should.
Lenny Rachitsky • A guide for finding product-market fit in B2B
Ted Glasnow and added
If you were forced to increase your prices by 10x, what would you have to do to justify it?
What sort of brand looks and feels like something that expensive? What positioning would you take? How would the design of both the website and the product need to change?
Jason Cohen • Extreme questions to trigger new, better ideas
sari added
If your product delivered more value than you thought customers were expecting, raise your price. But do it carefully, and in several steps. We've seen this happen many times. In the 1970s, Mercedes introduced a new SL car. The model sold out in a few months, and would-be customers were put on a waiting list of two years! Mercedes learned its mista
... See moreGeorg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
A business therefore shouldn’t base its prices on markups it thinks customers will deem reasonable. It should instead base them on the customers’ perceptions of the value provided.
Michael W. Preis • 101 Things I Learned® in Business School (Second Edition)
When it comes to pricing, your product should be cheaper than high-quality alternatives (people love telling their friends about a new, cheaper, product they discovered). However, your unit economics need to make sense: Don’t sell them a 1$ product for 50 cents!
Imad El Fay • You don’t need a better product to succeed in D2C
sari added