Pricing Manifesto

If we sold Sunsama as a "lifetime deal", we'd have no incentive to improve the product, or even make it very good. Our only incentive would be to convice people to buy it and move on. We only want to make our money from people who love using the product everyday.

Sunsama is priced in  whole  numbers (USD).

We know that more people would convert to a paid plan if we'd price the product at $19.99 instead of $20.00 but that's just deceitful psychological trickery. Just like our core product, we're interested in building a product that fights back against our psychological weaknesses instead of ta

Sunsama is always worth the same amount. We don't do special deals for Black Friday or Cyber Monday.

We think our product provides the same value the whole year round and that customers should not penalized (or rewarded) because of when they found about Sunsama and decided to pay.

When a users pays a significant amount for Sunsama, they are sending a strong signal that we've created something of  significant  value for them. This signal drives our product development process. We build and improve Sunsama for our paying customers, first and foremost.

Sunsama's price creates high expectations from customers and in aspiring to meet those expectations we are held accountable and deliver a high quality product.

Sunsama doesn't have a free forever plan and doesn't plan to. Free plans create bad incentives that hurt our users.

Digital products that don't charge money, or don't charge enough, end up selling customer data or shutting down. Neither of those outcomes is acceptable to us.