Pricing Design — A book by Dan Mall
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Pricing Design — A book by Dan Mall
To Mom: thanks for showing me how to be calm, cool, collected, and uncompromising when people are cruel. To Dad, the coolest CFO I know: thanks for teaching me about balance and how to save money wisely. To my brother Jonny: thanks for lending me money to buy comic books and video games when I didn’t follow Dad’s advice about saving wisely.
Pricing Design — A book by Dan Mall
Be as intentional about your pricing as you are with your design process, your GitHub repository, the clothes you wear to that meeting, your Photoshop layers, and every other part of your business. You’ve already proven that you’re worth every penny you believe you are. Now you know how to go out there and ask for it.
Pricing Design — A book by Dan Mall
Dan seamlessly integrates technical terms like GitHub and Photoshop layers into his prose. While technical terminology often creates distance in writing, his approach incorporates these terms as natural elements of the narrative language
One. Gajillion. Dollars?!
I’ve been fortunate to work with a stunning range of clients, from local printing companies and tiny churches to giant corporations with multibillion-dollar revenues, and everything between. Perhaps the most valuable lesson I’ve learned is that they’re all the same. People spend money the same, whether it’s a few hundred d... See more
I’ve been fortunate to work with a stunning range of clients, from local printing companies and tiny churches to giant corporations with multibillion-dollar revenues, and everything between. Perhaps the most valuable lesson I’ve learned is that they’re all the same. People spend money the same, whether it’s a few hundred d... See more
Pricing Design — A book by Dan Mall
Though many customers start a conversation asking for deliverables, it’s really because they don’t know what to ask for. No one was born a client, and most don’t even know what questions to ask.
Pricing Design — A book by Dan Mall
No one was born a client.
This just changed how I look at established roles we play. We are actors on the world’s stage, like Shakespeare said. I just didn’t know it was quite literal.
It employs the anchoring effect, when the first element you encounter influences how you feel about every other price. In a TED talk, psychology and behavioral economics professor Dan Ariely described an anchoring experiment he did with MIT students, on the Economist’s subscription prices. At the time, the Economist listed three choices: $59 for we... See more
Pricing Design — A book by Dan Mall
I’m having trouble understanding if we’re “forcing” a middle tier. If we are, then that doesn’t feel right.
So how do I come up with three tiers?