Price Simplifying Vs. Proposition Simplifying: Understanding Your Options | Entrepreneur
Virtuous trade-offs are different from normal hard-choice trade-offs. If you can make a virtuous trade-off, you end up with two good attributes, instead of one good and one bad. This is really creative simplifying -- ingenuity that trumps iron laws.
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options | Entrepreneur
You can have both price-simplifying (mass market) and proposition-simplifying (premium market)