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Press Releases Have Become Way Too Hyperbolic
About one in 10 PR professionals say their biggest challenge with writing a press release is not having enough newsworthy content to work with.
As D’Angelo put it: “It’s important for PR people to do a clinical assessment of news value before they send something out, because there is so much garbage out there.”
As D’Angelo put it: “It’s important for PR people to do a clinical assessment of news value before they send something out, because there is so much garbage out there.”
Paul Hiebert • Press Releases Have Become Way Too Hyperbolic
“Look, we’re all humans here—let’s just talk to each other plainly,” said Mark Weinstein, chief marketing officer of Hilton
Paul Hiebert • Press Releases Have Become Way Too Hyperbolic
“Brands are fighting an uphill battle to get coverage these days,” said Sarah O’Grady, svp, marketing at Cision. “It’s not enough anymore to just announce news in a measured way.”
Another contributing factor to the rise of sensationalism is social media. Platforms and their algorithms tend to reward people who push things to the extreme. Strong emot... See more
Another contributing factor to the rise of sensationalism is social media. Platforms and their algorithms tend to reward people who push things to the extreme. Strong emot... See more