Saved by Daniel Wentsch
Presenting Design Work
Give creative feedback like a pro.
With this simple framework.
There are three levels of creative feedback that we’re looking for; head, heart, and body feedback.
Head feedback
You want to question the goal, the problem we’re trying to solve, or whom we’re targeting.
You’ve got feedback for the brief.
In most cases this will require a rebrief.... See more
I hadn’t done the work of getting people to agree on the core user need, or presenting different possible paths to addressing that need. Instead, I just laid out, “This is exactly what we should do and why.” People don’t know where to give you feedback when you present everything all at once in a big meeting that way.
Matt LeMay • Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
if you present the same architecture, accompanied by three to four project design options, all of them doable, but reflecting different tradeoffs of schedule, cost, and risk, a completely different dynamic will rule the meeting.