Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product,... See more

“Pricing and packaging” is an old-fashioned-sounding term that might remind you of stocking grocery store shelves, but for subscription businesses it is one of the most powerful growth levers you have. I can’t emphasize this enough. For those unfamiliar with the term, “pricing” means exactly that—the dollar number you assign to the value of your

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