on customer-oriented analytical applications involving personalization, ad and e-mail targeting, and search engine optimization.

Analyses based on it will identify patterns in rising and falling assets and can also be used to identify customer marketing opportunities, as well as to detect fraud and money laundering.

was to support internal business decisions. What offers should you present to a customer? Which customers are most likely to stop being customers soon? How much inventory should we hold in the warehouse? How should we price our products?