Predictably Irrational

Payoff: The Hidden Logic That Shapes Our Motivations (TED 2)

Dan Ariely

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Decisive: How to make better choices in life and work

Chip Heath

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The Business of Choice: Marketing to Consumers' Instincts

Matthew Willcox

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Choice Hacking: How to use psychology and behavioral science to create an experience that sings

Jennifer L. Clinehens

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Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

Ian Ayres

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