POV: How valuable is the obscure creative reference?
In the era of infinite creation and consumption, it’s not the technicality of individual works but the authorship of aesthetic frameworks through them that matters. Authoring an iconic aesthetic—creating, coining, and embedding it in culture—may be one of the last defining acts of human creativity. The aesthetic is the art now. The aesthetic is the... See more
Anu Atluru • Aesthetic Warfare (and the Power of Coining an Aesthetic)
Today, novelty is overrated.
Does that mean novelty is always bad? No. Does that mean that novelty isn’t also at times a creative re-working of existing ideas in a new context? Also no. But today we are saturated with it, and it’s always worth examining whether the current saturation is actually serving us or whether we are simply being pushed forw... See more
Does that mean novelty is always bad? No. Does that mean that novelty isn’t also at times a creative re-working of existing ideas in a new context? Also no. But today we are saturated with it, and it’s always worth examining whether the current saturation is actually serving us or whether we are simply being pushed forw... See more
Adam Robbert • The Lost Art of Memory
A unique idea is powerful.
But truly original ideas — if there is such a thing — often struggle to gain traction with people who don’t have any reference point for them.
But truly original ideas — if there is such a thing — often struggle to gain traction with people who don’t have any reference point for them.