
POV: How valuable is the obscure creative reference?



This might be the most important question for every creator and maker in the world: How do you make something new, if most people just like what they know? Is it possible to surprise with familiarity?
Derek Thompson • Hit Makers
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m su... See more
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
This problem of overabundance is why I wrote my piece last year. As consumption of digital media increased, we began to see a larger volume of curators — coolhunters, just like Gladwell had outlined in ’97, but this time in a digital space. On Tumblr, this looked like blogs of curated art or photography; on Pinterest, we saw well-crafted collection... See more
Gaby Goldberg • Curators All the Way Down
