Post-irony, memes, and media consumption

But other people do care, or at least they care about their own social-media-induced self-awareness. Earlier this year, a tweet that read ‘Why is posting on Instagram so embarrassing?’ attracted nearly 100,000 likes, 11,500 retweets and a deluge of commiserating comments, including: ‘Idk I cringe when I post that’s why I archived all of them and ha

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In this case, not to an elite or exclusive social group, but instead, a sense of belonging to a specific time and place: the here and now in London during the year 2024. And if we consistently mock, poke and prod at this, we starve ourselves of the childlike joy of simply enjoying culture, and by extension communality.